From: glen mccready 
  To: 0xdeadbeef@substance.abuse.blackdown.org
Date: Sat, 04 Nov 1995 10:23:52 -0500

Forwarded-by: bostic@bsdi.com (Keith Bostic)
Forwarded-by: Wendell Craig Baker <wbaker@splat.baker.com>

The CommerceNet/Nielsen Internet Demographics Survey is now at:
http://www.commerce.net/information/surveys/execsum/exec_sum.html

   To promote widespread knowledge of the Internet, CommerceNet and
   Nielsen are making this study -- both this Executive Summary and the
   Final Report -- available to the industry as a whole. This Executive
   Summary, which is freely available, illustrates a number of high-level
   key findings that resulted from the study. In contrast, the Final
   Report consists of over 150 pages of tables that provide many detailed
   results, including cross-tabulations of each survey question against
   approximately 30 user characteristics. The Final Report is available
   from CommerceNet for US$5,000. To order, contact CommerceNet at (415)
   617-8790 or email to: survey@commerce.net.

The executive sumary is at:
http://www.commerce.net/information/surveys/execsum/exec_sum.html

   It looks like the first serious survey as to the size of the net
   (280,000 random phone calls, 4,200 people interviewed).

   Some of the key findings: 

   17% (37 million) of total persons aged 16 and above in the US and
   Canada have access to the Internet. 

   11% (24 million) of total persons aged 16 and above in the US and
   Canada have used the Internet in the past three months. 

   Approximately 8% (18 million) of total persons aged 16 and above in
   the US and Canada have used the WWW in the past three months. 

   Internet users average 5 hours and 28 minutes per week on the Internet. 

   Total Internet usage in the US and Canada is equivalent to the total
   playback of rented video tapes.

   Males represent 66% of Internet users and account for 77% of Internet
   usage. 

   On average, WWW users are upscale (25% have income over $80K),
   professional (50% are professional or managerial), and educated
   (64% have at least college degrees). Approximately 14% (2.5 million)
   of WWW users have purchased products or services over the Internet. 

Thanks to Gordon Irlam who wrote this extraction of the Executive Summary.

					W.